#PEACEPOURS

An international flashmob of mixological instagrammers for World Peace Day.

21st September 2017

  • 100+ top instagram cocktail account
  • 1.5 million combined followers of participating accounts
  • 27,000 likes / 2,000 comments in one day

We created and co-ordinated the #peacepours concept to highlight the United Nations International Day of Peace.
Instagrammers made cocktails inspired by peace or to inspire acts of peace; political and personal.

We secretly secured the support of the social network's top bartenders and amateurs to surprise Instagram, backed with the added reach and coverage of Tales of the Cocktail in New Orleans.

21909810_277265229442873_8954300135420985344_n.jpg

THE WORLD'S FIRST GIFT WRAPPED CATHEDRAL

Carlisle Cathedral wrapped in giant ribbon for the NHS and National Transplant Week.

  • 200 metre long  ribbon
  • 5 metre high bow
  • World first
  • 6 minute ITV News feature
  • 2 million traditional media reach

We created the narrative, concept and co-ordinated the production and delivery of the world's first gift wrapped cathedral.

The event marked National Transplant Week in the UK and celebrated the Church of England's commitment to profiling and encouraging blood and organ donation across its national network of churches and local communities.

The gift-wrapping underlined the narrative of generosity and gift employed by church networks to promote blood and organ donation among their members.

agency-carlisle.jpg

LEVERAGING GEO-LOCATION TECH FOR SOCIAL GOOD

Uniting the Red Cross and Foursquare for the world's first social impact use of geo-location tech in an app.

  • Rollout to 3.1 million blood donors and 7 million Foursquare users
  • Foursquare's first partnership with a 501(c)(3)
  • Foursquare named 'Technology Pioneer' by the World Economic Forum 6 months after launch.
  • World's First use of in-app geo-location tech for social good

We approached Foursquare with a concept for leveraging their fast growing network of users and innovative geo-location functionality to create digital rewards for blood donors in the United States.

We created the concept and the badge mechanics to incentivise and reward blood donation in partnership with the American Red Cross.

foursquare-swarm.0.jpg

YOUTUBE SERIAL FOR THAI BRIDES

A Youtube soap opera doubling as information and awareness for women and their families trapped in the Thai Bride industry.

Working with a European anti-human trafficking organisation, we dissuaded them from the launch of a new website to provide information for those trapped within the Thai Bride industry and sex trade in Thailand.

Instead, following research into potential users, we created a more contextual concept for a Youtube channel and episodic series, starring established Thai TV stars. The episodes designed to help portray situations faced by women in the industry and offer advice and possible solutions directly through the medium of the soap opera.

Thai.jpg